Several mathematicians recently started taking action to boycott all Elsevier journals, following comments by Mr Gower of Cambridge. This has been a large enough embarrassment for them, and has gained international news coverage (I read about it in the economist less than 10 days after seeing the initial statements on Gower's Weblog.)
Mr Gower adds a rebuttal to an open letter from Elsevier to the research community here.
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