Anyone who supposes that Facebook's users are its customer has got the business model precisely backwards. Users pay nothing, because we aren't customers, but product. The customers are the advertisers to whom Facebook sells the information users hand over, knowingly or not.
You may think that your Facebook friends care what you're up to, but they'd drop you like a stone if it cost them money to learn you had just become imaginary mayor of an imaginary town, or even that you had just had a row with your mother and slammed the phone down. The only people to whom that information is worth even a fraction of a penny are those who want to take advantage of it to sell you something you don't need – except, that is for your real friends, but imaginary ones are so much more reassuring.
Guardian original article.
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